Events That Drive the Market

Many cities throughout the country experience occasional spikes in activity. Scottsdale and Phoenix operate differently. We host multiple nationally attended events that generate massive attendance and repeat visitation year after year.

The WM Phoenix Open is a prime example. With more than 700,000 attendees annually over two weeks, it is one of the highest attended sporting events in the world. Beyond hotel occupancy, it drives traffic to restaurants, retail centers, entertainment districts, and service providers throughout the Valley.

Shortly before that, the Barrett-Jackson Scottsdale Auction brings in a global audience. This high-net-worth crowd spends freely, and their presence is felt across Scottsdale and beyond.

Every spring, Arizona hosts 15 Major League Baseball teams during the Cactus League Spring Training season, generating billions in economic activity over several weeks. It is a level of predictability businesses can count on.

Other major events continue to build on that demand. The Scottsdale Arabian Horse Show attracts an international audience with strong purchasing power, while downtown Phoenix fills during Phoenix Fan Fusion and the Arizona State Fair.

Individually, each of these events is significant. Together, they create a year-round rhythm of activity that few markets can match.

What This Means for Businesses

From a commercial real estate standpoint, these events do more than create attention. They create real, measurable opportunities. Well-positioned businesses do not rely on one-time exposure. Arizona consistently captures recurring demand driven by a predictable, event-based calendar and can perform at a higher level because of it.

The impact shows up most clearly in:

• Increased foot traffic in retail and mixed-use corridors
• Higher sales volumes for restaurants and hospitality operators
• Greater visibility for experiential and service-based businesses
• Stronger performance for tenants located near event hubs and key access routes
• Opportunities to align marketing and operations with known peak periods

In many markets, businesses are forced to create demand. In Scottsdale and Phoenix, much of the demand already exists. To capitalize on Arizona’s tourism and economic momentum, a company simply needs to be in the right location. This is where selecting the right commercial real estate company becomes essential.

A Market Built on More Than Tourism

These events are more than tourism drivers. They are part of a much larger economic picture.

They contribute to:

• Ongoing population growth. Nearly 30 percent of Arizona’s new residents were once visitors to the state.
• Increased business relocation and expansion, often influenced by conferences, corporate travel, or vacations experienced here firsthand<
• Continued investment in infrastructure and development to support a diverse economy
• A stronger national profile for Scottsdale and Phoenix driven by corporations such as Taiwan Semiconductor Manufacturing Company, Intel, and Mayo Clinic

That transition from visitor to participant in the local economy is where long-term value is created.

Why Location Still Wins

Timing also plays an important role. Businesses that understand the event calendar can better plan staffing, manage inventory, adjust marketing efforts, and maximize revenue during peak periods.

From an investment standpoint, these patterns reinforce why well-located assets in Scottsdale and Phoenix continue to perform. The demand is not speculative. It shows up year after year.

The Bottom Line

Here in Scottsdale and Phoenix, we are not just growing we are staying active. Our market continues to be fueled by a steady flow of large-scale events that bring people, energy, and spending into the region on a consistent basis.

We are not relying on seasonal luck. We have a reliable cycle.

For businesses, this means opportunity.
For investors, it means stability.
For landlords, it means demand.

This is where Davis Commercial AZ can help.

When considering a move to Arizona, finding the right location to support your business is not accidental. It is about controlling the outcome. At Davis Commercial AZ, your vision is supported by years of market expertise, analytics, and strategic guidance designed to reduce downtime and align your business with long-term performance.